Mars Brand

MARKETING AND BRAND MANAGEMENT ASSIGNMENT Word weigh 1583 [pic] CONTENTS Introduction Page-----------------------------------------------------------------------------------------3 Task 1 Overview of the confectionary market. Page-----------------------------------------------------------------------------------------4 Task 2 The foulness of mark--- deflower Page-----------------------------------------------------------------------------------------5-7 References Page----------------------------------------------------------------------------------------8 -Introduction- I have chosen as a expectation study “ vitiate” which is a chocolate ward attain produced by Mars Inc. It was stolon manufactured in drop in the United soil in 1932 and became an immediate supremacy each(prenominal) over the world. More than septette years later, the Mars submit is still popular and produces 3 Million Mars forbid a day (Rothacher, 2006, p.57-60).

By doing this assignment, we want to have a clear overview of the market in which Mars takes place and handbill break through the importance of branding in this market. [pic] OVERVIEW OF CONFECTIONARY MARKET The product Mars belongs to Mars Inc. and is part of the worldwide confectionery market. The confectionary market has fit to Rothacher (2006) centre on foods which are rich in sugar. These products allow cotton wool glaze over, sweets, lollipops, bottomlanddy bars, chocolates and other snacks and so furthermost it has been covering 53 countries in the world. The Confectionery market can be shared out into the following categories: Chocolate, Gum and plunder confectionery. The largest Markey sector among these categories is the chocolate confectionary followed by the sugar confectionary. The UK market itself is among the largest confectionary markets in the world. As mentioned before,...If you want to nettle a full essay, locate it on our website: Ordercustompaper.com

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