Marketing

Marketers argon presented with an ever changing business climate and nuclear number 18 required to change their strategies to meet the needs of the consumer while maintaining a profitable bottom line. Kotler and Armstrong state that Top marketers at neat companies share a common goal: putting the consumer at the heart of marketing. (Kotler and Armstrong, 2011 pg WVI). In order to earn the consumers business a marketer first must understand what their wants and need are. orchard apple tree has success intacty marketed the I-Pod look to their tar sounded consumers. As stated by Kotler and Armstrong apples obsession with arrangement customers and deepening their orchard apple tree have a go at it shows in everything the company does. For example, a visit to an Apple sell store is a lot more than a well(p) shopping trip. Apple stores are very seductive places. By having cutting edge technology at the same trim being user friendly the I-Pod touch has wowed consumers and provided more than a just a trick for playing music. Apple has for the advantageously part answered all of the social influences of the portable music stratagem market. A consumer green goddess simply go buy a cheap MP3 player that will hold several atomic number 6 or thousands of songs but Apple has provided a device that brook do much more; the I-Pod clue has a queen-sized touch screen and is Wi-fi capable so the device can be used to surf the web, frustrate email and download countless antithetical applications from the I-store. At the Apple store in that location are several follow devices available for the customer to raise and see how advanced these units are.

I-Pod Touch 3 The I-Pod touch even has the baron to be marketed to individuals with different scotch situations. Kotler and Armstrong state that A someones economic situation will affect his or her store and harvest-home choices. (Kotler and Armstrong, 2011 pg. 146). There are three...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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