Stp Haldirams

HALDIRAMS [pic] SEGMENTATION, TARGETING & POSITIONING [pic] Submitted by: Group 10 Purva chawla (12609029) Priyanka grover (12609060) Rashi kukreja (12609046) rajah kashyap (12609044) ravi malik (12609001) Haldirams commercialize Segmentation   commercialize sectionalisation is the execute to divide the total grocery store into groups or segments. apiece group consists of people with relatively similar merchandise postulate. The designing of the foodstuff cleavage is to enable us to intent a trade mix that washbasin more incisively stand for the needs of customers in the selected market segment, to concentrate the market zilch and to establish a competitive advantage. It can avail our connection to save some costs on different marketing activities and to increase our market share. As a result, we can ingest more profit. There are two kinds of market segmentation. mavin is business market segmentation and th e other is consumer market segmentation.   Our fellowship focuses on consumer market segmentation. The consumer market segmentation is divide into quartet categories which are demographic, geographicalal, behavioural and psychographic. Under each category, we bequeath hire some segmentation variables which are characteristics linked to customers needs and get behaviour and can be readily measured.

Market segmentation: dividing market into distinct groups with distinct needs, characteristics, or behaviours, who qualification deal separate products or marketing mixes. TYPES OF SEGMENTATION 1. geographic al segmentation 2. demographic segmenta! tion 3. Psychographic segmentation 4. Behavioral segmentation ? Geographic segmentation The market is segmented according to geographic criterianations, states, regions, countries, cities, neighborhoods, or zip codes. Geo-cluster approach combines demographic selective information with geographic data to create a more accurate compose of specific. With adore to region, in rainy regions you can...If you want to get a ripe essay, order it on our website: OrderCustomPaper.com

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