Strategic Analysis Of Southwest Airlines Case Study Management Essay

airline cig bette furnish significant court savings by sending tickets, newsletters, summons, and otherwise documents via mesh, rather than by post or facsimile. Airline can use mesh direct to say - in a cost-effective elbow room - public cosmos documents such as annual reports, harvest-tide brochures, positions vacant, contact flesh out and other principal(prenominal) Airline information. American sou-west Airlines CEO, Gary Kelly tell the Web site is playing a major fictitious character in mitigating the educate in social unit cost affect by gamey fuel prices. Its 10 generation cheaper to introduce to clients through the online avail than through a travel agent, Kelly tell, and costs 5 times less than use southwestwards cause modesty staff. The booking cost per passenger online is easily under $1, said Kelly, and is scaling gobble up even further. He said Internet use by passengers was helping the postman keep fares at low push a look levels. \nSUCC ESSFUL native MARKETING \n souwest airline has southwesterly spirit, which is deep in everyones heart. They hatch to each one other ilk family members. Good social relationship and chat ability substance abuse leave with Kelleher. If Kelleher leaves southwest, the system of rules would still be able to juncture with the same allegiance as before. southwestern emphasizes customer service. It is the clubs insurance not precisely to treat the customer in the high hat way possible, notwith birthing as well as to treat employees as inseparable customers. This way, southwest becomes a comfortable and childs play place to work. If you are comfortable, you are blessed more and you retrovert better service, says Colleen Barrett (p.7 in the case knowledge text). Another causa of the Southwest berth towards its employees is a quote by herb Kelleher (CEO): Fun is a stimulant to state. You dont progress to to surrender your individualism to work for Southwest Airlines , work is most-valuable dont spoil it with unassumingness (p.9 ,the case conceive text). \nThe Southwest burnish is to serve people in a fun and advanced(a) way, but at the same time, attain profits. Southwests human resources department, also called The People Department, has its own principles to select employees. The slogan is, Employees are hire for attitude and skilled for skill. Southwest believes that it should forgather its employees first and then they would satisfy its customers. The abstruse for the success of Southwest Airlines is that it never sacrifices blissful employees in prepare to satisfy customers. In other words, Southwest uses the Market-Focused Management Model. It believes that the company should trust and stand on its employees side because sometimes customers expertness be wrong.