Pepsi and Heineken Commercials: Promoting American Devotion and Compas

Pepsi and Heineken Commercials Promoting American Devotion and CompassionTodays commercials overcast the viewing audience brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their disfranchised-earned money on their brand of products. The Pepsi and Heineken commercials are perfect examples of what Dave Barry is trying to point place in his essay, Red, pureness and Beer. He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Doves essay Loose Ends argues, people like this conjuration of television to the reality of their own lives. Because viewers prefer fantasy to reality, they be precipitate fixated on the fantasy, and according to Marie Winn in Television Addiction, this can in conclusion lead to a serious addiction to television. But, one must countenance that the clever tactics of the commercial advertisers are beyond compare. Who would suck up estimate the half naked- platinum-blondes holding soda cans and American men refusing commitment would have caught viewers attention?Try to visualize a slim blonde at the ripe age of nineteen coming in close-hauled and closer on the television screen. Shes wearing a supply top and hip hugger jeans with a belly ring that reads Pepsi. She slowly spins around, grabs a can of Pepsi and drinks it in slow motion while her diamond gewgaw glistens in the lights. The music stops. She turns to the camera, smiles, winks at you, and tells you to go out and try a nice cool refreshing can of Pepsi Cola. The next commercial to come on shows a man sitting down on the edit with his girlfriend s... ...ics television advertisements. When such a significant line is woolly-headed when do we draw it back on? Do we wait until we pay heed the serious effects of this problem? W hen do we deem television addiction as serious? Advertisers want viewers to spend their hard-earned money on their brands. Therefore, they have devised elaborate commercials to lure consumers into their trap and once they have gotten their patronage, it is hard to say if they will ever let them go. So, watch out.Works CitedBarry, David. Red, White and Beer The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, bare-ass York McGraw-Hill, 2003. 519-521Dove, Rita. Loose Ends The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York McGraw-Hill, 2003. 503-504Winn, Marie. Television Addiction The McGraw-Hill Reader. 8th ed. Ed. Gilbert Muller, New York McGraw-Hill, 2003. 505-507